After the 70’s and 80’s waves, is indeed the legacy 90’s creators have revisited on the parades of the spring-summer 2016. Effects of lingerie or punk influences and streetwear from the street, who are reborn in their wake the jewelry of the era gimmicks. Choker tattoo, string body, chrome hearts ring, mood ring, piercings, anklets… All delivered to the taste of the day.
Rosie Huntington-Whiteley and Jason Statham, Tory Burch and Pierre-Yves Roussel, Eva Longoria and Jose Antonio Baston… The marriage proposals proliferated this month of January. The opportunity to return to images on the stars couples who are likely to marry in 2016. Of the “engagement ring selfie” to the new creators and sizes of diamonds in vogue, overview of these jewelry trends that will make want to say Yes in 2016.
The Calvin Klein brand presents its campaign watches and jewellery 2016, which revolves around relationships and the notion of carpe diem. Several duets, including Lisa Bonet and Zoë Kravitz, have been recruited to embody the pieces in the new collection.
Immediacy of time and wealth of relationships whatsoever: Calvin Klein plays the card of authenticity and optimism for his last campaign dedicated to its collections watches and jewelry, chrome hearts ring authentic, with a focus on the present moment. The slogan of this new advertising feature is “Life in the now”.
Performed by the American photographer Cass Bird in New York, the 2016 campaign staged a series of duets of personalities in the air of the time. Particular include actress Lisa Bonet and daughter Kravitz walking hand in hand, the actor Will Peltz and his girlfriend, top Kinski Kenya, entwined in a car, chrome hearts ring for sale, or even the mannequins John Hein and Tilda Lindstam torque in a tender moment of complicity.
Each snapshot highlights one of the duets of the campaign in black and white, with the phrase “Life in the now in bright red. All accompanied by a Visual in colors of one of the watches or jewelry from the collection.